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Perfume News:

Avon Mad Men - A Masculine Fragrance History : Part 1, The Early Years

Avon as a formerly door-to-door sales perfumer, was the direct-to-you cosmetics company for the average jane or joe. They dont get a lot of love because of their ubiquity, sometimes unoriginal style and price point, but there is a lot more history, creativity and innovation than you would imagine. Part one of a series looking at the history of Avon products for men...


Flowerbomb Midnight is latest Viktor & Rolf fragrance

Anya Taylor-Joy is the face of the advertising campaign, which has been shot by Inez&Vinoodh. Taylor-Joy says, "I was born with a little bit of fire in me. It was completely humbling and felt like a dream to be approached by Viktor&Rolf. I greatly admire Viktor&Rolf for their artistry and feel we share the same aesthetic - and I've always been obs...


River Avon inspired latest Floris 'By Request' fragrance: River Dawn

Our rivers drive us on, provide tranquility and uplift our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology and our industry and trade. They are a constant source of inspiration. I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulate...


Eva Mendes provides Truth for Avon - new fragrance, Eve Truth

Avon is expanding its Eva Mendes fronted Eve fragrance collection, with a new addition: Eve Truth. The Eve line up began in 2017, with dual-ended fragrance: Eve Duet, which won a Fragrance Foundation Award last year. The fragrance has been created by perfumer Laurent Le Guernec and contains notes of Starfruit, Living Magnetite, Pomegranate, Peony, Gardenia, Freesia, Velve...


Britney Spears launches Rainbow Fantasy

Rainbow Fantasy is the latest feminine fragrance by Britney Spears. The perfumer is Firmenich's Gil Clavien Rainbow Fantasy contains top notes of lemon caviar, finger lime, cloudberry and pear leaf; heart notes include peony, water lily and jasmine; and the dry down features woods, amber and cotton candy. Rainbow Fantasy is available as 30ml and 100ml Eau de Toilette...


Moschino Toy 2 Available now at Harrods

Notes for Toy 2 include mandarin, apple and magnolia in the head; heart notes include peony, jasmine and white currant; and a dry down of musk, sandalwood and amber wood. The advertising campaign was created by Moschino’s creative director, Jeremy Scott and features model and actress, Devon Aoki. The campaign was shot by photographer Steven Meisel. The fragrance is...


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