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Perfume News:

Pressing the Olfactory Reset Button

Top-notch raw materials were the reserve of the industry elite — until now. Ostens is the fragrance house of Laurent Delafon and Chris Yu, who as founders of United Perfumes have worked with brands such as Maison Francis Kurkdjian, Tom Dixon and Diptyque. Together with Laboratoire Monique Remy (LMR), the premium naturals division of IFF, the brand is offering novices...


Kilian's latest launches, include Eau Fraiche version of Love Don't Be Shy

Kilian are celebrating over ten years of its first fragrance Love, Don?t be Shy with a new Eau Fraīche version. The company has also relaunched Good Girl Gone Bad Extreme and added Body Products to the Black Phantom Memento Mori line-up....


Avon Mad Men - A Masculine Fragrance History : Part 1, The Early Years

Avon as a formerly door-to-door sales perfumer, was the direct-to-you cosmetics company for the average jane or joe. They dont get a lot of love because of their ubiquity, sometimes unoriginal style and price point, but there is a lot more history, creativity and innovation than you would imagine. Part one of a series looking at the history of Avon products for men...


Flowerbomb Midnight is latest Viktor & Rolf fragrance

Anya Taylor-Joy is the face of the advertising campaign, which has been shot by Inez&Vinoodh. Taylor-Joy says, "I was born with a little bit of fire in me. It was completely humbling and felt like a dream to be approached by Viktor&Rolf. I greatly admire Viktor&Rolf for their artistry and feel we share the same aesthetic - and I've always been obs...


River Avon inspired latest Floris 'By Request' fragrance: River Dawn

Our rivers drive us on, provide tranquility and uplift our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology and our industry and trade. They are a constant source of inspiration. I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulate...


Eva Mendes provides Truth for Avon - new fragrance, Eve Truth

Avon is expanding its Eva Mendes fronted Eve fragrance collection, with a new addition: Eve Truth. The Eve line up began in 2017, with dual-ended fragrance: Eve Duet, which won a Fragrance Foundation Award last year. The fragrance has been created by perfumer Laurent Le Guernec and contains notes of Starfruit, Living Magnetite, Pomegranate, Peony, Gardenia, Freesia, Velve...


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